Founder of InBehaviorLab consultancy firm and website EconomiaComportamental.org. She holds a Master's degree on Behavioral Economics from CeDEx (Center for Decision Research and Experimental Economics) at the University of Nottingham, England, one of the leading research centers in Europe for Behavioral and Experimental Sciences in Europe (2013) and a degree in Economics (2007) from the University of Brasilia (Unb). Mastermind and co-organizer of the "Guia de Economia Comportamental e Experimental". She has more than ten years of practical experience in experimental studies on human behavior, individually and in group, seven of them in areas of internal consulting, marketing planning and price intelligence in large companies. She is currently in charge of the Inbehavior Lab consultancy firm, teaches at ESPM, lectures and is a doctoral student in Economics at UnB.